SUMMARY

Josh Gavin, a 23-year-old entrepreneur, discusses his publishing model for low-ticket offers, scaling strategies, deal structures, AI integration, team building, and long-term business exits with host Ryan Clogg.

STATEMENTS

Josh Gavin owns Low Ticket Offers and Offerpublisher.com, focusing on launching over 500 low-ticket offers across various markets.
His first million-dollar offer was piano forproducers.com, created at age 18 before COVID, using a low-ticket funnel without high-ticket backend.
Josh acts as an offer publisher, owning domains, banking, funnels, lists, and IP, allowing replacement of experts if needed.
Publishing involves buying domains for potential ideas, waiting for fitting experts, and pitching product fulfillment.
Deal structures typically split profits 50/50 after expenses like ad spend and tech costs, varying by experience level.
Beginners may accept 30/70 splits favoring experts, while experienced publishers demand more ownership.
Josh publishes his mentor Mark Lack, who has published celebrities like Mike Tyson and Jake Paul.
The model resembles historical examples like Weight Watchers, where a businessman partnered with an expert.
Creative types like Josh prefer multiple offers to avoid boredom, while operators focus on scaling one deeply.
Brokering deals allows 10% cuts without full operation, building a portfolio of offers.
Launches often spike initially with organic traffic, then dip before scaling with ads.
Legacy offers incorporate multiple monetization methods: info products, ecom, software, and lead gen.
Low-ticket front ends should sell education or models, not tools, to attract backend buyers.
Ascension funnels require careful product alignment to avoid devaluing offers.
AI simplifies software creation, like building apps or GPTs for offers.
Common pitfalls include too many upsells killing high-ticket closes and low consumption rates.
Target audiences must align with backend offers for profitable ascensions.
Authentic marketing without exaggerated claims taps underserved segments like non-claim responders.
Female markets in bizop and other niches remain underserved, requiring tailored language.
International markets like Australia have lower CPMs and untapped potential.
Progression in business involves focusing on depth over breadth for exits.
Payment plans via tools like Splitit reduce refunds by easing financial burden.
Compliance risks arise from implied guarantees or misleading outcome claims.
Building enterprise value requires mitigating risks like founder dependency.
Daily routines should include deep work zones and regular introspection.
Mentorship involves modeling full lifestyles, not just business tactics.
Outputting knowledge publicly accelerates learning and mindset shifts.
Bottlenecks shift from marketing to sales to operations as scale increases.
Lean teams need integrators for operational depth in multiple offers.
Exits demand consistent cash flow, low founder risk, and scalable fulfillment.

IDEAS

Publishing offers as a model allows owning assets while experts provide content, creating leverage like dropshipping expertise.
Domains act as bets on market ideas, bought cheaply and activated when experts align.
Profit splits evolve with experience, starting low to build proof then demanding majority control.
Brokering deals turns creativity into passive income without operational burden.
Legacy offers blend info, ecom, software, and lead gen for diversified revenue in one niche.
Selling education on front ends builds belief, priming users for higher-ticket implementations.
AI democratizes software for backend monetization, making complex tools accessible quickly.
Order bumps at low prices boost AOV easily with high take rates, simplifying funnels.
Delaying CTAs with timers increases engagement without aggressive tactics.
Underserved markets like claim-averse consumers or female bizop audiences offer low-competition growth.
Cross-promotion between portfolio offers creates internal JV revenue streams.
Financing tools like Splitit improve retention by reducing perceived financial pain.
Goals framing in sales replaces guarantees, boosting compliance and consumption.
Progression mindset prioritizes 1% daily improvements across life domains over static goals.
Bottleneck theory requires rapid testing to identify true constraints in scaling.
Modeling mentors holistically, including lifestyle, prevents mismatched personal growth.
Outputting daily knowledge flips consumption habits, enhancing expertise rapidly.
Lean teams deploy integrators across offers, enabling creative focus elsewhere.
Enterprise exits value recurring, low-risk models over cash-flow-only pumps.
Authentic content without claims attracts higher-quality, loyal customers.
International expansion exploits market maturity gaps for easier scaling.
AI prompts generate tool stacks for non-technical builders, accelerating prototyping.
Female language adaptation in products doubles TAM without new creation.
Introspection days prevent machine-like operation, ensuring alignment with intentions.
High-ticket avoidance in volume models shifts focus to subscription scalability.
Payment structures must account for long-term take-home to justify effort.

INSIGHTS

True ownership in publishing mitigates expert departure risks, turning faces into interchangeable assets.
Creative personalities thrive on portfolio diversity, but depth in one legacy offer unlocks exponential value.
Front-end products must foster belief and consumption to fuel backend ascensions effectively.
AI lowers barriers to multi-monetization, enabling info creators to layer software and ecom seamlessly.
Underserved segments like non-claim markets reveal that authenticity outperforms hype in retention.
Brokering builds wealth through leverage, allowing creators to profit without operational depth.
Progression as a metric emphasizes sustainable growth over rigid targets, balancing business and life.
Financing integrations reduce churn by aligning payments with customer psychology, boosting LTV.
Bottlenecks evolve predictably; solving one reveals the next, demanding adaptive mindset shifts.
Holistic mentorship modeling integrates business tactics with personal fulfillment for balanced success.
Outputting expertise publicly accelerates internal mastery more than passive consumption.
Enterprise readiness requires risk mitigation across traffic, fulfillment, and founder dependency.
Goals-based sales enhance compliance and results without legal pitfalls of guarantees.
Cross-promotion in portfolios creates self-sustaining revenue loops, amplifying scale.
Daily routines with introspection ensure strategies evolve with personal progression goals.

QUOTES

"I'm an offer publisher is the identity I take on."
"You don't own the payment processing. You don't own the banking. You don't own the funnel."
"It's just like any other entrepreneur does. You look for problems in the market and you dream up solutions."
"All I say to the expert is this is what I want to sell. Can you make something that can fulfill on this promise."
"Profit interesting profit because we got ad spend, we've got tech."
"My first deal was I got 30 and they got 70 cuz I was like a nobody."
"We're just now just introducing this model more publicly, but you know, it's not I'm not sitting here like, 'Yeah, I'm first.'"
"I'm just assembling things. I'm assembling an expert in marketing and making money. It's like arbitrage. It's like drop shipping. I'm drop shipping experts."
"Who are you as a person? I'm just not that person."
"The point is to build like for people like me build a business KPI it outsource sell it and then dump that money to something else."
"I want there to be info. I want there to be ecom. I want there to be software. And I want there to be lead gen."
"Making software now is so easy with AI."
"The biggest mistake people do with their backend done with you stuff is they sell it like it's done with you."
"Done with you and done for you are the same thing."
"You can only go as far as you can see."
"There's a huge segment of every market where the claims do not resonate with them."
"Female bizop is the closer one no oh female bizop no we'll talk about there's a few."
"Torches of freedom like women are independent we don't like we can smoke as a sign of freedom."
"The goal of this program is make $10,000 a month."
"Progression in business involves focusing on depth over breadth for exits."
"One thing you pick up in something I said or I hear from somebody that is like oh and that adds one or three or five or 10% to one of your KPIs."
"If you're playing a cash flow game, I mean that's what a lot of these guys do and why not."

HABITS

Buy domains for promising ideas and hold until matching experts emerge.
Scout markets for problems, dream solutions, and assemble fulfillment teams.
Split profits fairly based on experience, starting with lower shares to build credibility.
Maintain a portfolio of offers for creative variety while funding legacy projects.
Use organic launches for initial spikes, then scale with cold ads.
Design legacy offers with four monetization layers: info, ecom, software, lead gen.
Sell educational models on front ends to build belief for backend upsells.
Pre-check order bumps ethically to boost AOV without refunds.
Delay CTAs with timers to increase engagement time on pages.
Tailor marketing language for underserved segments like females or internationals.
Cross-promote between portfolio offers for internal revenue growth.
Implement financing like Splitit to reduce refunds and improve retention.
Frame sales around goals instead of guarantees for compliance.
Conduct weekly introspection to align strategies with progression goals.
Output knowledge daily via content to accelerate personal mastery.
Model mentors holistically, including their lifestyles and values.
Allocate testing budgets as lump sums for faster data acquisition.
Build lean teams with integrators to handle operations across offers.
Use AI prompts to prototype tools and automations quickly.
Review financial models quarterly to optimize payment structures.

FACTS

Josh launched over 500 low-ticket offers in 12 months, avoiding woo-woo niches.
Piano forproducers.com generated $1 million at age 18 via low-ticket funnel.
Mark Lack published info products for Mike Tyson, Floyd Mayweather, and Jake Paul.
Weight Watchers was acquired by Hanes in the 1970s after a publishing partnership.
Oprah bought a 10% stake in Weight Watchers, becoming its face.
Josh's first deal was 30/70 profit split favoring the expert.
Legacy offers target four revenue streams in one niche for scalability.
AI enables app creation like "automatic apps" without deep coding.
Order bumps achieve 50-55% take rates at $17-$22 prices.
Consumption rates for low-ticket offers hover around 10%.
Female bizop markets remain largely untapped.
Australia's ad markets have lower CPMs due to less saturation.
Torches of Freedom campaign exploded cigarette sales to women in the 1920s.
Edward Bernays pioneered psychoanalysis in marketing for WWI recruitment.
Splitit allows $83/month payments on $1,000 offers, cutting refunds.
High-ticket sales teams take 20% commissions.
VSL delays of 3-4 minutes boost conversions.
Josh's portfolio includes 14 active offers generating monthly payouts.
Enterprise info exits can reach 3-5x annual profit multiples.
Private credit funds leverage LTV for financing high-risk offers.

REFERENCES

Piano forproducers.com (domain and offer).
Low Ticket Offers (company).
Offerpublisher.com (company).
ClickFunnels 2.0 (tool).
ChatGPT (AI tool for prompts and ideation).
Descript (transcription tool).
GoHighLevel (funnel builder with pre-check bumps).
Hyros (analytics tool mentioned in courses).
Wealth Dynamics (personality assessment).
E-Myth book (on entrepreneur vs. integrator).
Weight Watchers (historical business case).
Bitcoin (investment from exits).
Automatic Apps (upcoming AI app-building offer).
LeadGen (service for home services).
Dave Ramsey (endorsement model example).
Torches of Freedom campaign (Edward Bernays marketing stunt).
Splitit (payment financing tool).
Hero Pixel (data enrichment tool).
LeadFi (segmentation tool).
VIDLytics (video gating tool).
Zapier (automation tool).
Notion (prompt organization).
Ringba (call tracking software).
Copy Accelerator event (networking).
Allan (business coach and peer).

HOW TO APPLY

Identify market problems and brainstorm solutions to inspire offer ideas.
Purchase relevant domains cheaply as placeholders for future experts.
Network on platforms like X for expert leads matching your domains.
Pitch experts on fulfilling specific product promises without owning tech.
Negotiate profit splits based on your experience, aiming for 50/50 initially.
Own all assets: domains, banking, LLCs, funnels, and lists from the start.
Launch organically first to validate and spike revenue before ads.
Design front-end products as educational models to build backend alignment.
Add two order bumps at $17-$22 with 50% take rates for AOV boost.
Use 3-4 minute VSL delays with visible timers for higher engagement.
Layer monetization: info first, then ecom consumables, software, lead gen.
Tailor language for underserved groups like females or claim-averse audiences.
Cross-promote portfolio offers via emails to create JV revenue.
Implement Splitit for payment plans to lower refunds and extend LTV.
Frame sales with goals, not guarantees, and disclaim typical results.
Conduct daily deep work in mornings for creative and technical tasks.
Output knowledge publicly through videos to refine expertise.
Hire integrators for operational depth while you focus on vision.
Test ad budgets as lump sums weekly to accelerate data learning.
Review bottlenecks rapidly, shifting from marketing to sales as needed.
Model mentors' full lifestyles, setting intentions for aligned relationships.
Use AI to generate tool stacks for prototyping non-technical ideas.
Allocate 10% equity to accountability partners for legacy focus.
Build retention roadmaps with phased goals across multiple years.
Zoom out monthly to realign strategies with progression intentions.
Avoid high-ticket if volume models fit, focusing on subscriptions.
Mitigate exit risks by commoditizing fulfillment and traffic sources.
Deploy sales agencies at 20% commission post-low-ticket validation.
Enrich leads with tools like Hero Pixel for segmentation.
Challenge lifestyle business limits to explore deeper scaling potential.

ONE-SENTENCE TAKEAWAY

Publishing low-ticket offers with owned assets and diversified monetization drives scalable, exit-ready businesses.

RECOMMENDATIONS

Embrace offer publishing to own assets and leverage experts without full operations.
Start with 50/50 profit splits, adjusting upward as results prove value.
Build portfolios for creatives, but dedicate one legacy offer for depth.
Layer four monetization streams in legacy offers for long-term scalability.
Sell educational models front-end to prime audiences for backend ascensions.
Use AI to prototype software backends affordably and quickly.
Target underserved markets like females or internationals for low-competition wins.
Implement order bumps strategically to hit $40+ AOV easily.
Delay CTAs with timers to boost engagement without pushy tactics.
Cross-promote within portfolios to generate passive internal revenue.
Adopt Splitit for payments to cut refunds and respect customer finances.
Frame offers around achievable goals, avoiding guarantee pitfalls.
Output daily content to accelerate mindset and expertise growth.
Hire integrators early to handle ops, freeing creative energy.
Model mentors holistically, including personal life balance.
Test ad budgets aggressively as lump sums for faster insights.
Conduct regular introspection to align with progression goals.
Mitigate founder risk for attractive exits through commoditized fulfillment.
Focus on consumption-building products to enhance LTV naturally.
Challenge limiting beliefs on business size for deeper potential.

MEMO

In the high-stakes world of digital entrepreneurship, 23-year-old Josh Gavin has quietly revolutionized low-ticket offers through his publishing model at Offerpublisher.com. Owning everything from domains to banking, Gavin partners with experts to launch scalable funnels, generating over $10 million across 500+ offers. His approach sidesteps traditional client work, emphasizing asset control to weather expert changes. As he chats with host Ryan Clogg, Gavin demystifies the mechanics: spotting market gaps, securing domains for $12, and pitching fulfillment to aligned specialists. This assembly-line strategy echoes historical successes like Weight Watchers, where a business mind amplified an expert's vision into a multimillion-dollar empire.

Gavin's philosophy hinges on personality fit—creatives like him juggle portfolios to stave off boredom, brokering deals for 10% cuts while operators drill deep into single offers. His first million-dollar hit, piano forproducers.com at age 18, was pure low-ticket, no high-end upsell needed. Yet, he warns of pitfalls: mismatched front-end products that repel backend buyers, or excessive upsells derailing high-ticket closes. Legacy offers, his north star, integrate info products, ecom consumables, AI-driven software, and lead gen for diversified streams. "I want info, ecom, software, and lead gen," Gavin explains, targeting niches like home services where lists become gold for exclusive partnerships.

AI emerges as a game-changer, slashing barriers to backend innovation. Gavin's friend launches "Automatic Apps," turning PDFs into scalable GPTs, while he leverages prompts to code job boards sans tech expertise. Funnel tactics shine in simplicity: $27 front ends with $17-$22 order bumps yielding $40 AOV, straight to book-a-call. Delays of three to four minutes on VSLs spike conversions 40%, per tests. Ascension math matters—net CPA under $100 with 5% rates justifies volume over perfection. Clogg shares his ascent: mindset shifts via new sales leadership quadrupled closes on unchanged leads, underscoring bottleneck evolution from marketing to morale.

Underserved markets beckon. Gavin spots opportunity in claim-averse consumers, female bizop (layering male models with tailored language), and low-saturation spots like Australia, where CPMs lag U.S. norms. Historical nods to Edward Bernays' "Torches of Freedom" illustrate gender-specific messaging's power, exploding cigarette sales via independence symbolism. Cross-promotion across Gavin's 14 offers creates self-sustaining JV loops, while tools like Splitit slash refunds by parceling $1,000 offers into $83 months, fostering respect and retention.

Compliance looms large—implied guarantees invite scrutiny, so Gavin advocates "goals" framing: "The goal is $10K/month," sans promises, boosting consumption as users chase milestones. Exits demand depth: commoditize fulfillment, mitigate founder risk, and prove recurring cash flow for 3-5x multiples. Gavin's mentor sold for $5.2 million, funneling into Bitcoin; now he publishes for fun. Clogg probes progression over plateaus, rejecting "lifestyle business" caps that stifle potential. Both stress holistic modeling—emulate mentors' full lives, from marriages to routines, setting intentions for aligned growth.

Daily rhythms fuel output: Gavin geeks out post-5 p.m., Clogg's mornings handle deep work amid six-day weeks. Introspection days—zooming out monthly—prevent cog-like existence, realigning with intentions. As they wrap, Gavin seeks integrators for weeds-level ops, echoing Clogg's VA hunt. Their exchange, raw and unscripted, reveals entrepreneurship's essence: assembly, adaptation, and relentless progression in a field where AI and authenticity outpace hype.

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the man behind $10M in low ticket... (Josh Gavin) | EP68