SUMMARY

Jacky Chou, a marketer, demonstrates a full cold email setup for Trackings.ai using AI tools to target SaaS and ecom clients, from copywriting to execution in Instantly.

STATEMENTS

The speaker begins by reviewing daily revenue figures, reporting $894 total from Amazon, Mediovine, and adult sources, up $80 from the previous day.
Cold emails are inspired by a received DM about Reddit marketing, adapted for Trackings.ai's services targeting agencies with local rank and Reddit growth offers.
AI, specifically ChatGPT, is used extensively to generate email variations, subject lines, and follow-up sequences without manual writing.
Targeting focuses on SaaS and ecom clients, with email hooks referencing Reddit threads where competitors were mentioned but the recipient's brand was absent.
The setup includes A/B testing subject lines like "Saw this for you" and "Quick question" to optimize open rates.
Follow-up sequences are spaced every 2-3 days, using FOMO angles like client success stories and missed Reddit opportunities, totaling three follow-ups.
Email lists are scraped in advance, uploaded to Instantly without verification to maximize sends before inbox burnout, aiming for 150 emails per day across five inboxes.
The campaign directs recipients to the homepage or a demo via sales team, emphasizing text-only emails and prioritizing new leads.
Practical advice includes ripping successful cold outreach flows and automating strategies with AI screenshots for optimization.
The episode encourages viewer engagement by commenting "cold email" and provides a signup sheet for show notes and resources.

IDEAS

Adapting a single inspiring cold DM into a full email sequence can transform a casual outreach into a high-conversion campaign for niche services like Reddit marketing.
Using AI to generate variations and subject lines eliminates creative blocks, allowing rapid iteration without original writing.
Referencing specific Reddit threads where competitors dominate creates urgency by highlighting missed opportunities for brand visibility.
Burning through email inboxes intentionally before expiration maximizes short-term volume, treating them as disposable assets in high-volume campaigns.
FOMO-driven follow-ups, like sharing client wins or overlooked mentions, sustain engagement better than generic reminders.
A/B testing just two elements—variations and subject lines—provides enough data for quick optimization in resource-limited setups.
Integrating scraped lists directly into tools like Instantly skips verification for speed, accepting higher bounce risks in blitz campaigns.
Delegating demos to sales while automating copy generation scales outreach without overloading the founder.
Personal revenue tracking and casual life updates build authenticity in educational content, blending business with lifestyle.
Ripping entire flows from competitors, as long as ethically inspired, accelerates strategy without starting from zero.
AI handles not just emails but video titles and ad strategies, turning it into a universal business brain.
Text-only emails mimic personal notes, potentially boosting deliverability and response rates over HTML formats.
Prioritizing new leads in sequences ensures fresh outreach momentum, avoiding dilution from repeats.
Combining ecom and SaaS targeting in one framework leverages overlapping pain points like lead generation.
Show notes sheets as viewer incentives foster community and algorithm boosts through subscriptions.

INSIGHTS

Cold email success hinges on personalization through AI-generated hooks that exploit social proof from platforms like Reddit, turning passive discovery into active pursuit.
Automating copy with shared AI links democratizes expertise, shifting focus from creation to execution and scaling solo operations efficiently.
Short-lived inboxes demand aggressive volume strategies, revealing email marketing's disposable nature in competitive digital economies.
FOMO in follow-ups abstracts competitor mentions into emotional leverage, making absences feel like tangible losses for recipients.
Blending revenue reporting with tutorials humanizes high-stakes marketing, illustrating how daily metrics fuel iterative growth mindsets.
Ethical "ripping" of flows underscores innovation's roots in observation, where adaptation trumps invention for practical results.

QUOTES

"Your boy does not ever write anything ever again."
"There's you shouldn't be thinking anymore."
"I'm trying to burn all these emails because we only have a couple days left."
"Rip their whole flow."
"Came across a Reddit post where people were asking about product like yours and six people dropped competitors that weren't great."

HABITS

Reviewing and reporting daily revenue from multiple sources like Amazon and Mediovine to track progress.
Using AI tools like ChatGPT for all content creation, from emails to video titles, by sharing screenshots or prompts.
Eating creatine and casual meals like smash burgers while planning content, integrating health into work routines.
Signing up viewers for show notes sheets to organize resources as episodes progress.
Delegating demos and sales follow-ups to team members to focus on setup and strategy.

FACTS

The campaign uses 500 scraped SaaS emails, sending 150 per day across five inboxes for a total potential of 750 daily blasts.
Revenue breakdown shows adult sources at $612, Amazon at $165, and Mediovine at $117, totaling $894 the previous day.
Follow-up best practices recommend 3-4 emails spaced 3 days apart for high-volume sends of thousands daily.
Inboxes are set to "burn" in 2-8 days, prompting full-send strategies without verification to avoid delays.
A received cold DM inspired the entire sequence, leading to no response from the sender despite interest.

REFERENCES

ChatGPT: Used for generating email copy, variations, subject lines, follow-ups, and even video titles.
Instantly: Platform for loading sequences, uploading lists, setting daily limits, and executing campaigns.
Trackings.ai: The service being promoted, with offers like local rank for agencies and Reddit marketing for growth.
Reddit: Source of hooks via threads mentioning competitors, used for targeting D2C and ecom brands.

HOW TO APPLY

Start by identifying an inspiring cold outreach example, like a DM or email, and extract its core hook to adapt for your service.
Use AI like ChatGPT to generate two email variations: Prompt with specifics like "Create similar for SaaS clients mentioning Reddit threads with competitors."
Develop A/B test subject lines by asking AI for options like "Saw this for you" versus "Quick question," then refine based on received emails.
Build a follow-up sequence of three emails spaced 2-3 days apart, incorporating FOMO elements such as client successes or missed opportunities.
Scrape or obtain your target list, upload to a tool like Instantly without verification for speed, set daily limits based on inboxes, and launch prioritizing new leads.

ONE-SENTENCE TAKEAWAY

Leverage AI to rapidly adapt cold email flows from inspirations, targeting niches via FOMO for quick revenue boosts.

RECOMMENDATIONS

Integrate AI prompts with screenshots for all strategy tweaks, from ads to emails, to eliminate manual thinking.
Always A/B test minimal variations like subject lines early to gather data without overcomplicating setups.
Burn inboxes aggressively in short campaigns, accepting bounces for volume over perfection in timed pushes.
Use real client anonymized stories in follow-ups to build credibility and urgency without over-disclosure.
Comment "cold email" on tutorials to engage algorithms and build communities around practical marketing setups.

MEMO

In the bustling world of digital marketing, where inboxes overflow and algorithms dictate visibility, Jacky Chou offers a masterclass in cold emailing that feels less like spam and more like serendipitous discovery. On a casual Sunday, amid errands and smash burger cravings, Chou—host of the Indexsy channel—walks viewers through building a campaign for Trackings.ai, his agency's tool for scraping Reddit leads. Drawing from a cheeky cold DM that caught his eye, he transforms it into a polished sequence targeting SaaS and e-commerce clients desperate for organic growth.

Chou's process begins with raw inspiration: a Reddit thread where competitors dominate discussions, leaving brands like his targets in the shadows. Using ChatGPT as his co-pilot, he generates email variations without typing a word. "Saw this for you," one subject line teases, hooking recipients with the promise of untapped leads already scraped and ready. A/B testing kicks in immediately, pitting concise openers against each other to chase those elusive click rates. It's a reminder of how AI has leveled the playing field, turning solo operators into strategy machines—no pen, no blank-page paralysis.

Follow-ups add the psychological punch, spaced every two to three days to nurture without nagging. Chou weaves in fear of missing out: tales of rival mentions in forums, anonymized client wins that spiked signups. He uploads a pre-scraped list of 500 SaaS emails into Instantly, the automation tool of choice, skipping verification to "burn" aging inboxes at 150 sends per day. This blitz mentality—full send before expiration—highlights cold emailing's high-wire act: volume over vanity, bounces be damned in a domain where deliverability is fleeting.

Yet Chou tempers the hustle with humanity, reporting yesterday's $894 revenue haul from Amazon, ad networks, and niche sources, up $80 in a nod to steady grinding. He delegates demos to a new sales hire, freeing himself for what he does best: ripping flows from the ether and scaling them. For marketers eyeing Reddit's goldmine, this setup isn't just tactical—it's a blueprint for turning social chatter into cold cash, one AI-prompted pitch at a time.

As the episode wraps with Q&A on applying the strategy to niches like hair transplants, Chou urges comments to fuel the YouTube beast. In an era where authenticity cuts through noise, his blend of vulnerability—creatine snacks, burger runs—and razor-sharp execution underscores a truth: Cold emailing thrives not on perfection, but on persistent, clever adaptation.