SUMMARY

A consultant discusses targeting trade business owners under $1M turnover, helping them double revenue by removing obstacles to unlock existing potential for lifestyles like Bali relocation and golf.

STATEMENTS

• The consultant primarily works with trade business owners generating under a million dollars in turnover who aim to double that figure.
• These owners seek to double turnover to afford hiring more staff, thereby freeing up time for personal investments.
• Hiring more people allows owners to pursue lifestyle enhancements, such as property investments and leisure activities.
• Many clients desire to relocate to Bali and frequently play golf as part of their ideal lifestyle.
• The consultant assists in adding $500,000 in profit to the bottom line while implementing a general manager to enable remote oversight from Bali for just 30 days annually.
• Success is rarely about creating new elements but about eliminating barriers that obscure already-present opportunities.
• Traditional marketing focuses on highlighting lacks and urging acquisition, but this approach inverts that by affirming existing abundance.
• The consultant's category, messaging, and products all emphasize manifestation of inherent truths to make desired outcomes reality.
• In under 60 seconds, the consultant can identify and remove obstacles blocking clients' natural progress.
• All materials and community support revolve around clearing impediments, as clients already possess what they need for motion and achievement.

IDEAS

• Trade business owners often overlook that doubling turnover isn't about aggressive growth but simply scaling existing operations to fund freedom.
• Hiring isn't an end goal but a means to unlock passive income streams like property, revealing deeper motivations beyond mere expansion.
• A Bali relocation paired with daily golf represents a tangible archetype of post-growth lifestyle, appealing to owners tired of daily grind.
• Adding $500,000 in profit while installing a general manager transforms a hands-on trade business into a semi-passive asset.
• Emotions drive business rarely stem from true scarcity; instead, perceived lacks are manufactured by pervasive marketing narratives.
• The core value proposition inverts conventional advice: stop chasing additions and start subtracting inefficiencies that hide your current strengths.
• A business's "category" can be redefined not by what it lacks but by the untapped potential already embedded in its operations.
• Products and messaging should manifest inherent truths, turning abstract philosophy into concrete, actionable business transformations.
• In mere seconds, a coach can spotlight obstacles, proving that clarity on positioning accelerates client breakthroughs far beyond lengthy consultations.
• Abundance mindset in business means recognizing that forward momentum requires only the removal of self-imposed or external blockages.
• Community and materials built around "removal" foster a supportive ecosystem where clients affirm they already hold the keys to success.
• This approach challenges the entrepreneurial hustle culture by prioritizing efficiency and life integration over endless empire-building.

INSIGHTS

• True business growth emerges not from fabricating opportunities but from dismantling invisible barriers that conceal innate capabilities, inverting scarcity-driven marketing.
• Lifestyle aspirations like Bali escapes reveal that scaling a trade business fundamentally serves personal sovereignty rather than perpetual labor.
• A consultant's unique position lies in affirming clients' existing abundance, enabling rapid transformations through targeted obstacle removal over exhaustive creation.
• Redefining a business's category around manifestation of present truths creates authentic messaging that resonates deeper and converts faster than hype.

QUOTES

• "I help trade business owners add 500,000 profit to their bottom line and build it put a general manager and so they can run their business from barley in in 30 days a year."
• "This is not about if someone's emotion is very rarely about creation and like lacking things. Marketers have told you the things you don't have."
• "I'm here to tell you that if you remove the stuff that is obsticating the stuff that's already there, then that's both the category that you occupy."
• "There's a message around that that supports that category and there's products that live in that that manifest the truth of that category so that those things actually happen."
• "You've got everything you need."

HABITS

• Prioritize family life by structuring work around being a full-time parent to three young children, avoiding empire-building for a lean, profitable setup.
• Focus on efficiency in business operations to achieve high profits while working minimally, fitting tasks around personal commitments.

FACTS

• Trade business owners under $1M turnover can realistically double revenue through targeted hiring and profit optimization.
• Adding $500,000 in annual profit is achievable for qualifying trade businesses via general manager implementation.
• Clients often aim for remote business management, limiting on-site presence to just 30 days per year from locations like Bali.
• The consultant's approach has enabled 234 coaches and consultants to sell $2,000-$25,000 offers without phone sales.
• His systems have helped clients collectively sell over $100M in offers across industries.

REFERENCES

• Book: "Reveals The Truth Behind Creating A $1m profit a year Solo Consultancy Working 2 Days A Week" (jameskemp.co/get-sovereign-co).
• Video: "The Gdoc That Made $802k" (YouTube link provided).
• Video: "How My Mentorship Biz Made $223,900 In One Month" (YouTube link provided).
• Video: "Exactly How To Build A $1m (profit) Mentorship Business" (YouTube link provided).
• Online course: "Get Clients In 24 Hours Without Getting On The Phone" ($9 at jameskemp.co/hybrid-offer-9).
• Past project: Ecommerce Engine, which generated $1.1M in 14 months.
• Experience: Acquired 1.2M customers and sold $450M in the daily deals industry over 5 years.

HOW TO APPLY

• Identify your target audience precisely: Focus on trade business owners with under $1M turnover who seek lifestyle upgrades through scalable operations.
• Uncover core motivations: Interview clients to reveal deeper desires like Bali relocation or golf, linking them to business scaling needs.
• Assess existing assets: Audit the business for inherent strengths and opportunities already present, avoiding emphasis on gaps.
• Pinpoint obstacles: In quick sessions (under 60 seconds), list specific barriers like inefficient processes or staffing issues blocking growth.
• Implement removal strategies: Develop targeted products and messaging that eliminate these obstacles, such as hiring a general manager for remote control.
• Build supportive ecosystem: Create community materials centered on abundance and subtraction to reinforce client progress and momentum.

ONE-SENTENCE TAKEAWAY

Remove obstacles to unlock existing business potential, enabling trade owners to double profits and embrace dream lifestyles swiftly.

RECOMMENDATIONS

• Target niche audiences like trade owners by emphasizing obstacle removal over opportunity creation for authentic resonance.
• Redefine your market position around affirming clients' abundance to differentiate from scarcity-focused competitors.
• Integrate lifestyle goals directly into business strategies, such as remote management setups, to boost motivation and retention.
• Use rapid positioning exercises to clarify unique value, condensing complex insights into seconds for immediate impact.
• Build lean operations that prioritize family and efficiency, ensuring profitability aligns with personal freedom rather than expansion.

MEMO

In a candid exchange, a seasoned consultant unveils his niche: empowering trade business owners—those grinding under $1 million in annual turnover—to double their revenue without reinventing the wheel. These entrepreneurs aren't chasing abstract growth; they crave the bandwidth to hire teams, invest in properties, and escape to Bali for endless golf rounds. By installing a general manager, he promises an additional $500,000 in profit, allowing owners to oversee operations remotely for just 30 days a year. This isn't about hustling harder—it's a radical subtraction of inefficiencies that obscure what's already achievable.

What sets this approach apart is its philosophical inversion of mainstream marketing dogma. While ads bombard with messages of lack and the need to "get more," the consultant insists success lies in clearing the debris blocking inherent potential. "You've got everything you need," he asserts, reframing businesses around manifesting truths rather than fabricating lacks. In under 60 seconds, he can spotlight these blockages, transforming vague aspirations into a clear category, compelling message, and actionable products that deliver real freedom.

This mindset shift challenges the soul-crushing grind of consulting giants and door-to-door drudgery, drawing from the consultant's own journey: from building websites in England's chill to scaling $450 million in deals. For trade owners weary of the treadmill, it's a beacon—proving that prosperity often means less effort, not more, to claim the life waiting just beyond the obstacles.