SUMMARY

Frank Kern presents the "4 Day Cash Machine 2.0," an upgraded email marketing campaign from 2006, designed to generate quick revenue through targeted sequences that promote educational content and special offers without overwhelming subscribers.

STATEMENTS

• The 4 Day Cash Machine 2.0 builds on an original concept invented by Trey Smith in the early 2000s, popularized and refined by Frank Kern for faster, more effective online marketing.
• Phase one involves creating an educational video or content piece that ends with a special offer, such as a discount, bonus, or payment plan, to engage subscribers genuinely.
• To promote the content, send two emails per day for three days, focusing solely on the benefits of the free educational material without mentioning the offer to avoid annoyance.
• Subscribers who click on the educational content are removed from further promotional emails in phase one, ensuring only interested parties receive follow-ups.
• Non-clickers are treated as receiving "cool and helpful" content, preventing list burnout by maintaining a friendly, non-salesy approach over the three days.
• Phase two targets clickers with a four-day countdown sequence using real scarcity, like expiring discounts or bonuses, to drive sales via emails linking to a sales page.
• The countdown sequence includes two emails on day one, one each on days two and three, and three on the final day, emphasizing urgency with reminders like "expires today" or "final notice."
• Behavioral targeting is key: only those who clicked the educational content enter the sales sequence, as their actions indicate interest in the results offered.
• The campaign automates sequences in tools like Infusionsoft, removing buyers immediately to avoid unnecessary emails and allowing for future promotions to non-buyers.
• Emails should be timed thoughtfully, such as 7:30 AM and 11:30 PM, to account for distractions in the attention-deficit online environment.

IDEAS

• Inventing a marketing system so effective it leads its creator to switch careers, highlighting how natural talent can pivot from one field to another unexpectedly.
• Doubling revenue potential not through aggressive sales but by strategically filtering subscribers based on engagement, turning passive lists into active buyers subtly.
• Sending twice-daily emails without pitches feels counterintuitive yet builds goodwill, proving that value-first communication sustains long-term audience trust.
• Removing non-engagers from sequences prevents fatigue, reimagining email lists as dynamic ecosystems rather than static blasts.
• Scarcity in marketing must be authentic to work, as false urgency erodes credibility, but real deadlines mimic human procrastination for peak conversions.
• The final "final notice" email outperforms others due to innate human laziness and distraction, revealing how timing exploits psychological tendencies for sales spikes.
• Educational content as a Trojan horse for offers allows marketers to help first, sell second, inverting traditional pushy tactics into pull-based attraction.
• Behavioral data from clicks enables hyper-personalized follow-ups, showing how small actions unlock deeper insights into subscriber desires.
• Offline delivery methods like thumb drives combat online distractions, underscoring technology's double-edged role in focus and productivity.
• A simple four-day structure, untested against alternatives yet proven effective, demonstrates that proven simplicity often trumps over-optimization in practice.
• Countdown sequences escalate intensity only for warm leads, balancing aggression with relevance to maximize ethical persuasion without alienation.

INSIGHTS

• True marketing innovation arises from blending genuine value with timed scarcity, ensuring engagement feels helpful rather than manipulative.
• Human distractions in digital spaces demand repeated, non-salesy touches to surface real interest, filtering lists into actionable segments organically.
• Behavioral cues like clicks serve as permission to intensify offers, respecting audience autonomy while leveraging psychology for mutual benefit.
• Procrastination and attention deficits are not flaws but opportunities; aligning campaigns with these traits boosts conversions without ethical compromise.
• Simplicity in sequence length and timing, even if arbitrary, yields results when rooted in observed human patterns, prioritizing efficacy over perfection.
• Delivering core education via low-distraction formats preserves focus, highlighting how medium choice amplifies message impact in an overloaded world.

QUOTES

• "The purpose the make money now section of course is to give you something that you can use to say it with me make money now or more accurately get money now."
• "You want to email your list about that educational content twice a day for three days in a row now you don't want to annoy your list so the trick here is to don't mention the special offer in your emails."
• "Actions speak louder than words we can now market to people based on their actions by the way this is just a tip of the iceberg of all the cool stuff you can do."
• "Why human nature people procrastinate they are distracted they will wait into the last minute to do anything it's not because they're bad people as much as they're lazy because they're people and they're on the internet."
• "The reason is because I don't necessarily want you on the internet while you're watching this things I don't want you to get distracted I want you to have focus that's why I send you stuff in the mail."

HABITS

• Schedule promotional emails at specific times like 7:30 AM and 11:30 PM to capture attention across daily distractions without overwhelming recipients.
• Prioritize creating value-driven content first, such as educational videos, before introducing offers to build sustained audience goodwill.
• Automate email sequences in tools like Infusionsoft to handle removals and follow-ups efficiently, freeing time for strategy over manual tasks.
• Test and stick with proven structures, like four-day countdowns, rather than constant experimentation, to maintain consistent results.
• Deliver important materials offline, such as via thumb drives or mail, to minimize digital interruptions and enhance recipient focus.

FACTS

• The original 4 Day Cash Machine was invented by Trey Smith around 2006, who later transitioned from marketing to software development due to his talents.
• Email open and click rates suffer from "internet ADD," where distractions like notifications cause most non-engagement rather than disinterest.
• The final email in a countdown sequence generates the highest sales, driven by procrastination tendencies in online environments.
• Infusionsoft can automate complex sequences, including immediate buyer removals, for seamless campaign management.
• Twice-daily emails of purely helpful content for three days avoid list burnout, as subscribers perceive them as friendly gestures.

REFERENCES

• Monthly newsletter from Frank Kern, which introduces the campaign and provides examples of successful implementations.
• Infusionsoft software, used for automating email sequences, purchases, and list segmentation.
• Original 4 Day Cash Machine by Trey Smith, popularized in 2006 and 2011, now upgraded to version 2.0.

HOW TO APPLY

• Develop an educational video or content piece that delivers real value on a specific topic, then append a special offer at the end, such as a limited-time discount or bonus, to transition viewers smoothly into considering a purchase.
• Craft a three-day click sequence with two emails daily, each highlighting only the benefits and curiosity of the free content without any sales language, timed for morning and late morning to maximize opens amid daily routines.
• Set up automation to monitor clicks: immediately move engagers to a dedicated follow-up list and halt further emails to them in the initial sequence, ensuring non-clickers receive no pressure.
• For clickers who don't buy initially, launch a four-day countdown with escalating urgency—two emails on day one reminding of the offer's value, one each on days two and three building scarcity, and three on day four with timed deadline warnings.
• Ensure all scarcity elements, like expiring bonuses or offers, are genuine and enforced via web pages and emails; integrate with sales letters or videos, then automate buyer removal to prevent over-contact.

ONE-SENTENCE TAKEAWAY

Deploy targeted email sequences blending education and real scarcity to generate quick revenue from engaged subscribers without list fatigue.

RECOMMENDATIONS

• Focus follow-ups exclusively on behavioral engagers to personalize marketing ethically and boost conversion rates through relevance.
• Use authentic deadlines in sequences to harness procrastination, timing final reminders just before expiration for peak urgency.
• Start with value-only promotions to nurture trust, filtering lists dynamically for higher-quality interactions over volume.
• Opt for offline delivery of key trainings to combat digital distractions, enhancing absorption and application of strategies.
• Automate everything with reliable tools to scale campaigns effortlessly, allowing focus on creative content over logistics.

MEMO

In the fast-paced world of digital marketing, where attention spans flicker like faulty connections, Frank Kern has long been a wizard at turning fleeting interests into steady cash flow. His latest iteration, the 4 Day Cash Machine 2.0, revives a strategy first dreamed up by his cousin Trey Smith two decades ago—a system so potent it lured Smith away from marketing into the calmer waters of software development. Kern, ever the showman, has polished it into a leaner, meaner machine, promising quick revenue without the scorched-earth tactics that leave email lists smoldering.

At its core, the campaign unfolds in two phases, beginning with a deceptively simple act of generosity. Creators craft an educational video—think a tutorial that genuinely solves a problem—and cap it with a tantalizing special offer, perhaps a bonus module or flexible payment unseen before. To draw eyes, Kern advises firing off two emails a day for three days, but here's the subtlety: each message sells only the allure of the free content, no hard pitches. "Hey, I made something cool you might enjoy," the tone might go, timed for morning commutes and midday lulls when distractions abound. Non-clickers? They drift away unscathed, perceiving the sender as a helpful ally rather than a relentless vendor.

For those who bite, the real engine revs up. Clickers who skip the initial offer plunge into a four-day countdown, a barrage calibrated to human quirks like procrastination and digital wanderlust. Day one brings two nudges toward a sales page laced with scarcity—discounts ticking down, bonuses fading. Intensity dials back to one email per day for the next two, building quiet pressure, before exploding into three frantic dispatches on the finale: "Expires today," "Five hours left," "Final notice." It's behavioral jujitsu—actions speak, and these engagers have shouted their interest. Kern's data? That last email, riding the wave of last-minute rushes, often seals the deal.

What elevates this beyond gimmickry is its respect for the audience. Automation in platforms like Infusionsoft whisks buyers out of the sequence instantly, no spam hangover. Non-buyers? Parked for future, gentler promotions. In an era of inbox overload, Kern's method flips the script: help first, harvest second. It's a reminder that in marketing's attention economy, patience and precision yield more than volume. Deployed right, this cash machine doesn't just spin money—it sustains relationships, turning one-off clicks into loyal circuits.

Yet Kern tempers the hype with practicality. He ships trainings on thumb drives, sidestepping the very internet that fragments focus. Why? Because true strategy demands undivided attention, not another tab in the chaos. As online commerce evolves, the 4 Day Cash Machine 2.0 stands as a testament to timeless principles: value begets value, urgency without deceit drives action, and in the end, it's the human elements—distraction, delay, desire—that power the profits. For marketers weary of burnout, it's a blueprint worth etching into code.