From Webshop Manager to €100k per month

**SUMMARY**

Teun, an e-commerce entrepreneur with a background in commercial economics, shares his journey from aiming for €10k/month to achieving €50k/month, emphasizing the importance of mindset, coaching, and long-term branding.

**STATEMENTS**

• After hearing success stories in e-commerce, Teun questioned why he couldn't also achieve similar results.
• Teun initially aimed for €10k per month in revenue, but his coach challenged him to target €50k.
• Dropshipping skills themselves are only 20% of the equation, while mindset accounts for the remaining 80%.
• Teun committed to dedicating a year to his e-commerce venture, regardless of initial profits or losses.
• Coaching provided guidance and helped with both the technical aspects of dropshipping and the mental challenges of entrepreneurship.
• Teun's focus shifted from solving problems himself to finding the right people who could solve them for him.
• His strategy involves building a brand around winning concepts, focusing on custom packaging and improving product quality to reduce disputes and refunds.
• Branding isn't just about short-term cash flow but about building a sustainable business for the long term.
• Teun's current key performance indicator (KPI) is the rate of returning customers, aiming to improve their initial purchase experience.
• He's reinvesting all profits from his first year back into the business.
• Validating a product concept through dropshipping before investing in branding is important.
• Overthinking can hinder progress; taking action is crucial in the fast-paced world of dropshipping.
• The Law of Attraction, which helped Teun, involves visualizing goals and believing their achievement is inevitable.
• Surrounding oneself with like-minded individuals who provide support and accountability is essential.
• Teun initially kept his e-commerce venture quiet, fearing criticism, but later found support from his friends and family.
• Careful planning is essential to balance a full-time job with running an e-commerce business.
• Continuous belief in success, even when facing challenges, is key to achieving goals.
• He is shifting from being an implementer to a business owner and focusing on high-level tasks.
• Initially, Teun found it challenging to relinquish control, mistakenly believing he was the best at everything.
• Teun realized that outsourcing tasks to experts can generate more output with less input.
• Quick wins aren't the only thing; building wealth for long-term investments like branding matters too.

**IDEAS**

• The discomfort of setting ambitious goals can be a catalyst for growth and achievement.
• Committing to a year-long trial period can provide the necessary time to overcome initial challenges in e-commerce.
• Coaching goes beyond teaching skills, helping entrepreneurs navigate the mental and emotional challenges that come with it.
• Focus on improving the initial buying experience through quality packaging and branding can result in increasing long-term customer loyalty.
• Building a strong brand involves more than just aesthetics; it requires addressing fundamental product issues like ingredients and reliability.
• Creating products that can’t be quickly replicated sustains the business on a long-term level.
• Quick scaling without proper validation and attention to quality can backfire, leading to increased refunds and disputes.
• People should be actively social and open when starting their journey.
• A key to scaling is to build wealth and position yourself properly for the future.
• It includes not scaling hard to still keep a certain cash flow to deal with situations on a whim.
• Automating business processes to allow for management via voice memos represents a high degree of efficiency and scalability.
• The common perception of dropshippers as "fast cash" players overlooks the importance of building a solid foundation with quality and customer experience.
• The advice to "do it" underscores that action and implementation outweigh mere contemplation in achieving entrepreneurial success.
• The Law of Attraction can be a practical tool for entrepreneurs.
• One should try to have the right mindset from the start, giving the entrepreneur an advantage to succeed.

**INSIGHTS**

• Overcoming initial discomfort with ambitious goals is a crucial step toward significant achievement.
• Combining mentorship with a supportive community can dramatically increase an entrepreneur's chances of success by fostering accountability.
• Focusing on customer retention through branding and quality improvements is more sustainable than solely chasing short-term gains.
• Overcoming fear of judgement from the outside world allows people to pursue entrepreneurship.
• Shifting from a task-doer to a business strategist, and being able to delegate tasks, helps more output get generated.
• Actively participating and opening up in communities is a great way to build meaningful relationships.
• It is more important to focus on the correct planning and not immediate results.
• Trust in others that they can complete your own work.
• A great approach in entrepreneurship is to work less while knowing the right people, getting greater and better results.
• Having a strict and stakable branding reinforces the customer satisfaction when shopping.
• Recognizing our sensitivity and how much effect judgment by other people can determine the success of one's entrepreneurship helps prevent the premature end of an entrepreneurial endeavor.

**QUOTES**

• "Er is een verschil tussen het proberen en echt een commitment maken om het te laten slagen."
• "Wat ik in het begin heel spannend vond is om eh controle uit handen te geven."
• "Vraag jezelf af waar je nu staat en waar je naartoe wilt."
• "Als jij ervoor kan zorgen dat je de juiste mindset krijgt of misschien al hebt, dan kun je niet falen."
• "Ik ben Teun, ik ben een e-commerce ondernemer."
• "Doe het gewoon."
• "There is a difference between trying and making a commitment."

**HABITS**

• Teun has embraced strict planning to balance his full-time job with his e-commerce business.
• He has implemented the Law of Attraction to keep a positive mindset.
• Being social to be able to work with others.
• Teun reinvests all profits from the first year back into his business.
• He avoids hard scaling to keep a certain cash flow.

**FACTS**

• Teun managed to multiply his income and hit a €50k month from dropshipping.
• Most people drop in the "in-between phase," in which you keep failing with low reward.
• 80% Mindset and 20% skills are important in succeeding as an entrepreneur.
• People are easier to keep as customers by satisfying the first purchase.
• Fast scaling can lead to bad situations if not being careful about it.

**REFERENCES**

• DSA (Dropship Academy)
• The Law of Attraction
• Agencies for marketing and customer service
• Custom packaging
• UGC (User-Generated Content)
• Voice memos
• Coaching calls

**HOW TO APPLY**

• Make a year-long commitment to the venture, regardless of immediate outcomes.
• Focus on mastering both the technical skills of e-commerce and the necessary mindset for success.
• Delegate tasks to skilled individuals to free up time for strategic activities.
• Focus on improving the initial buying experience to gain customers.
• Actively participate in communities to network and learn.
• Build relationships with people who want the same outcome.

**ONE-SENTENCE TAKEAWAY**

With strict planning, strategic delegation, a positive mindset, and a supportive community, anyone can reach great heights in e-commerce.

**RECOMMENDATIONS**

• Develop a year-long learning and scaling plan to see and learn about all aspects of a business.
• Surround yourself with like-minded people.
• Implement voice memo automations.
• Take time to develop a strict, but satisfying and sustainable branding.
• Start and trust yourself with all or nothing.
• Practice and implement the Law of Attraction.

**MEMO**

Teun's journey from a webshop manager to achieving €50k per month in e-commerce revenue underscores the transformative power of mindset, strategic coaching, and community support. Initially, Teun aimed modestly for €10k per month, but under the guidance of his coach, Thomas, he set his sights on a more ambitious €50k. This leap, though initially daunting, set the stage for significant growth.

A pivotal moment in Teun's journey was his realization that technical skills are only a fraction of the equation; mindset and mental fortitude constitute the majority. This perspective shift enabled him to approach challenges with resilience and determination. Furthermore, Teun emphasizes that committing to a year-long trial period, regardless of immediate financial outcomes, allowed him the time and space to learn, adapt, and ultimately succeed.

Another key aspect of Teun's success was his ability to learn from and with others. Coaching provided expert guidance, not just in dropshipping techniques but in navigating the psychological aspects of entrepreneurship. He made meaningful relationships in communities by interacting openly and being social with others. This support system proved invaluable, particularly during challenging times when motivation waned.

Strategically, Teun shifted his focus to long-term brand building rather than chasing quick wins. This involved custom packaging, improving product quality, and enhancing the overall customer experience to foster loyalty and repeat business. Teun recognized that chasing short-term cash flow overlooks the importance of establishing a solid foundation.

Teun’s holistic approach involves strategic delegation, where he focuses on high-level tasks and entrusts other tasks to experts. This requires a shift in mindset from feeling as if you have to