Fixing a $999/mo Creative Agency's Sales Page

SUMMARY

Alex Hormozi, entrepreneur and investor, critiques and refines a $999/month creative agency's sales page, emphasizing visuals, offers, proof, and client experience to boost conversions.

STATEMENTS

The first visual on the sales page is eye-catching and inspired by anime trends, effectively grabbing attention.
Providing multiple diverse ad creatives helps demonstrate value and variety to potential clients.
Sales pages should clearly outline offers like 20 ad creatives, weekly calls, bonuses, and audits without redundancy.
Removing distracting elements, such as trophies, improves focus on core benefits and proof.
Showing before-and-after ad examples addresses consumer doubts about effectiveness.
Depicting the full client experience, including calls and collaboration, builds trust and congruency.
Combining pricing, bonuses, and guarantees into a concise "June special" section enhances clarity and urgency.
Placing features upfront followed by proof at the end guides visitors logically toward purchase.
Offering a direct DM for questions lowers barriers for high-ticket sales, potentially adding significant annual revenue.
Streamlining text by cutting unnecessary words maintains engagement on busy sales pages.

IDEAS

Anime-inspired visuals can make sales pages more dynamic and memorable in competitive markets.
Diversifying ad creatives across genres or industries showcases broader applicability and expertise.
Budget constraints in ads highlight the risk, but proven results in 30 accounts build credibility.
Weekly calls and community audits add tangible value beyond core deliverables like ad creatives.
Special pricing and bonuses positioned at the top create immediate perceived savings and urgency.
Trophies as icons may distract rather than enhance, suggesting minimalist design for better flow.
Displaying multiple creative variations blows away prospects, evoking "wow" reactions to services.
Screenshots of live calls demonstrate real interaction, humanizing the service.
Before-and-after ad pairs answer the key question: not just good-looking, but effective.
Full 360-degree client experience visuals reduce post-purchase surprises, boosting retention and referrals.
Condensing guarantees and offers into fewer lines improves readability and decision-making speed.
Proof elements like testimonials should follow features to reinforce claims without overwhelming.
A separate CTA for questions via DM caters to hesitant buyers, especially in high-ticket scenarios.
One extra sale monthly at $1K equates to $24K annually, underscoring the ROI of closing techniques.
Cutting text to one-third forces prioritization of impactful messaging.

INSIGHTS

Visual variety in demos not only impresses but also implies tailored solutions, fostering client confidence in adaptability.
Congruency between promised and delivered experience minimizes churn, turning satisfied clients into repeat advocates.
Strategic placement of urgency elements like bonuses upfront exploits psychological triggers for faster conversions.
Integrating proof after features creates a narrative flow that educates then validates, reducing skepticism.
Personalized outreach for objections in high-ticket sales amplifies lifetime value far beyond initial acquisition costs.

QUOTES

"If you have winning creatives, give me six other ones, but make them all different, right? Make them make them different for different genres or different industries."
"I would put the pricing thing up top if you're going to bump it. Um I would put the June bonus up top."
"I would take away these these uh these trophies because they kind for me they kind of distract."
"So, it's like here's the creative, which people are like, wow, that slays. And then they're like, but does it work?"
"It's like $24,000."

HABITS

Regularly review and iterate sales page elements to eliminate distractions and enhance focus.
Collect and showcase diverse examples of work to demonstrate versatility and quality.
Prioritize clear, concise communication by condensing offers into minimal lines.
Include visual proof like screenshots to transparently depict service delivery.
Offer direct personal contact for inquiries to build rapport and close deals.

FACTS

The agency offers 20 ad creatives monthly alongside two weekly calls.
Proven results span 30 ad accounts, addressing common advertising challenges.
Special pricing includes a June bonus with full community audit.
A 14-day money-back guarantee reduces perceived risk for buyers.
High-ticket sales at $1K/month can yield $24K from just one additional monthly close.

REFERENCES

Anime trends as visual inspiration.
Skool.com (mentioned in bio, co-owned for online business tools).
Acquisition.com (family office for investing and scaling companies).

HOW TO APPLY

Start with a compelling visual hook: Select or create an anime-inspired image that pops and aligns with your brand, then expand to six diverse examples across industries for variety.
Outline core offers clearly: Choose one phrasing like "Here's what you get" and list items such as 20 ad creatives, two weekly calls, bonuses, and audits in single, concise lines.
Remove distractions and add proof: Eliminate icons like trophies that dilute focus; instead, insert before-and-after ad examples and call screenshots to show effectiveness and process.
Bundle urgency elements: Combine pricing, June bonus, and money-back guarantee into a top "Special" section, reducing six lines to three for quick impact.
End with features, proof, and CTA: Place detailed features mid-page, proof at the end, and add a DM option for questions to ease high-ticket hesitations and boost closes.

ONE-SENTENCE TAKEAWAY

Optimize sales pages with diverse visuals, concise offers, proof, and direct outreach to maximize conversions and client retention.

RECOMMENDATIONS

Diversify ad creative demos to appeal to multiple industries, enhancing perceived expertise.
Position bonuses and guarantees prominently to create immediate urgency and value.
Incorporate before-and-after visuals to preempt effectiveness doubts and build trust.
Streamline text ruthlessly, aiming to cut descriptions by a third for better engagement.
Provide a personal DM CTA for questions, especially in high-ticket offers, to secure extra revenue.

MEMO

Alex Hormozi, the founder of Acquisition.com and a serial entrepreneur who scaled businesses to hundreds of millions in revenue, dissects a $999-per-month creative agency's sales page with his trademark precision. He praises the opening anime-inspired visual for its pop but urges expansion: deliver six varied creatives across genres to wow prospects and showcase versatility. Hormozi stresses proven results from 30 ad accounts to counter challenges like unpredictable budgets, while refining the offer—20 ad creatives, two weekly calls, a June bonus audit, and special pricing—into a cleaner format, ditching distracting trophies for streamlined focus.

To build trust, he recommends before-and-after ad examples alongside screenshots of collaborative calls, painting a full 360-degree client experience that aligns promises with delivery, fostering retention and referrals. Condense the money-back guarantee and bonuses into a top "June Special" block, he advises, placing features upfront and proof—like testimonials—later to guide visitors logically. For high-ticket items, add a DM CTA for questions, noting one extra $1K sale monthly nets $24K yearly.

Ultimately, Hormozi's tweaks aim for congruency: a page that not only sells but delivers, turning one-time buyers into loyal advocates in a competitive agency landscape.