Why you need to think bigger in eCom

SUMMARY

Spencer Pawliw, an eCom expert, rants about scaling ad accounts from $8-10K to $23K daily by prioritizing ad creatives and offers over minor media-buying tweaks, urging viewers to think bigger for massive growth.

STATEMENTS

The speaker scaled a client's ad spend from $8-10K daily to $23K daily in four months, adding over $600K monthly profitably through focused strategies.
Most eCom practitioners waste time on small optimizations like account structures or audience targeting, which yield only 5-20% gains irrelevant at low spend levels.
High-performing accounts reaching $100K+ daily prioritize shipping winning ad creatives repeatedly rather than debating minor structural changes.
For brands spending under $10K daily, focusing solely on ad creatives—messages, hooks, angles, and iterations—can 5-10x performance without advanced media-buying knowledge.
One exceptional ad creative enabled a 5x spend increase with 2x ROAS, resulting in a 10x overall effect for a small campaign.
Media-buying "hacks" attract views but fail to deliver scalable results, unlike creatives that drive 100-1000% jumps.
Successful scalers commit to continuous creative testing, pushing through early failures to refine what works.
Landing pages and funnels should be ignored until creatives and offers are mastered, as strong ads can sell products regardless.
Accounts spending $100K daily often run everything through a single campaign, powered by superior creatives and offers, not complex structures.
The speaker's community, Evolve, emphasizes "just make better ads" as the core response to performance issues, backed by teaching creative skills.

IDEAS

Scaling eCom isn't about incremental 10-20% tweaks but identifying levers like creatives that enable 100-1000% explosive growth.
At low ad spends like $300-2K daily, minor optimizations add negligible value, such as a 10% bump yielding just $30-200 extra.
Ad creatives are the ultimate control mechanism in unpredictable ad platforms, allowing consistent outperformance without relying on algorithm changes.
Turning viral organic content into paid ads can instantly 2-3x revenue if the creative quality is already high, bypassing learning curves.
Media-buying tactics proliferate on YouTube for clicks, creating false hope that distracts from the harder, more rewarding path of creative mastery.
Even at massive scales, a single killer ad can sustain $20K+ daily spend in one campaign, proving structure is secondary to content.
Early creative failures mimic media-buying flops, but persistence in testing creatives builds sustainable skills that tactics never can.
Prioritizing creatives fosters a mindset of abundance, where focusing on creation over toggling buttons unlocks exponential business potential.
The eCom journey rewards slow, quality-driven growth over quick hacks, as exemplified by brands like Chick-fil-A that scaled deliberately.
Mental energy wasted on unchangeable factors like world events or algorithm shifts is better redirected to controllable assets like ad production.

INSIGHTS

True eCom breakthroughs stem from mastering creatives as the primary growth engine, rendering minor tactical adjustments obsolete for most scales.
Cognitive bias favors easy "hacks" like button-clicking over the disciplined creative process, yet only the latter sustains long-term scalability.
At sub-$10K daily spends, creative excellence democratizes success, enabling even novices to outperform sophisticated media buyers.
Persistence through creative experimentation reframes failure as skill-building, transforming incremental efforts into compounded revenue leaps.
High-scale operators simplify operations to one campaign via superior creatives, highlighting how focus amplifies impact over complexity.
Sustainable wealth in eCom mirrors deliberate business models like Chick-fil-A's, where quality prioritization yields enduring dominance.

QUOTES

"If you're spending less than I would even say $10,000 a day, just focus on nothing but ads. Just get so good at making ads that you could be a literal and you could have no idea how to run Facebook ads, but you can still scale because you're so good at creating ads."
"We literally 5xed [the spend]. And on top of that, the rorowaz actually doubled. So, we 2xed the rorowaz. We 5x the spend. It's a 10x. So, that's a,000% increase from one ad."
"I've never seen a media buying strategy 5 to 10x [an] ad account in my life. Never once, ever."
"Just make ad creatives and just get better at making ad creatives. That's all you need. Literally, that's all you need."
"The more that I scale brands and the bigger brands that we work with, the less that we media buy. Like I literally just laugh about it."

HABITS

Dedicate daily time to producing and testing new ad creatives, iterating on messages, hooks, and angles based on performance data.
Ignore external distractions like algorithm updates or world events by redirecting all mental energy toward controllable creative improvements.
Respond to ad performance dips with immediate creative creation rather than structural analysis or toggling settings.
Build a routine of absorbing creative inspiration from organic content successes, then adapt them directly into paid campaigns.
Commit to a year-long focus on creative skill-building, doing more of what works and less of what doesn't through consistent experimentation.

FACTS

A client's ad account scaled from $8-10K daily to $23K daily in four months, adding over $600K in monthly profitable spend.
Accounts spending $100K daily can operate effectively with just one campaign if creatives and offers are exceptional.
One ad creative increased a $400 daily campaign to $2,000 daily spend while doubling ROAS, achieving a 10x overall impact.
Chick-fil-A's deliberate slow growth over 25-30 years prioritized quality, leading to massive current market dominance.
The speaker's Evolve community is the top-ranked on Skool, with members projected to hit million-dollar days in November.

REFERENCES

Evolve community on Skool for eCom scaling.
Origins program for brands under $50K monthly revenue.
EasyA Media agency for partnerships (minimum $250K/month revenue).
TripleWhale Analytics tool with 15% off code EASYA15.
Insense UGC platform with $100 off code EASYA100.
Chick-fil-A as a business growth example.

HOW TO APPLY

Assess current daily ad spend; if under $10K, immediately halt all media-buying experiments and allocate 100% of efforts to creative production.
Review top-performing organic videos or content, then adapt the strongest ones into Facebook ads without altering core elements, launching them in a single campaign.
Set a testing quota of 5-10 new ad variations weekly, tracking metrics like ROAS and spend scaling, then iterate by amplifying winners and discarding losers.
When performance stalls, resist tweaking structures or audiences; instead, spend the equivalent time creating 2-3 superior ads focused on compelling hooks and offers.
Join a focused community like Evolve for creative feedback, committing to daily skill-building exercises such as studying high-ROAS ads from competitors.

ONE-SENTENCE TAKEAWAY

Master ad creatives relentlessly to unlock 10x eCom growth, ignoring minor tactics that distract from scalable wins.

RECOMMENDATIONS

Block YouTube recommendations for media-buying videos to preserve mental space for creative development.
Transform organic content successes into paid ads immediately, testing them aggressively for quick revenue doubles.
Treat early creative failures as learning opportunities, persisting with 20-50 tests before pivoting strategies.
Simplify ad accounts to one high-performing campaign once creatives excel, scaling spend without structural overhauls.
Invest in creative education resources or communities before any agency partnerships, building foundational skills for independence.

MEMO

In the high-stakes world of e-commerce advertising, where algorithms shift like sand and global events disrupt markets, Spencer Pawliw delivers a fiery manifesto: stop tinkering with the small stuff. As the founder of EasyA Media and leader of the top-ranked Evolve community on Skool, Pawliw has scaled client ad accounts from modest $8,000-$10,000 daily spends to a robust $23,000 in just four months—translating to over $600,000 in added monthly revenue. His evidence is stark: two ad accounts, one campaign ripping at $20,000 daily, all propelled not by arcane bidding strategies, but by the raw power of superior ad creatives.

Pawliw's frustration boils over as he recounts the daily barrage of questions in his community—queries about Andromeda's impact, optimal campaign setups, or even adding logos to Shopify checkouts. "Who cares about a 10% increase when you're spending $300 a day?" he demands, his voice rising in the video. For most viewers hovering at $1,000-$2,000 daily, such tweaks amount to pennies, mere noise in the grand pursuit of scale. Pawliw argues that true leaps—100% to 1,000% growth—come from mastering creatives: crafting hooks that captivate, angles that resonate, and messages that convert. He shares a case of a novice client whose organic videos, repurposed as ads, vaulted revenue from $250,000 to $600,000 monthly at a 10x ROAS, proving that creative prowess trumps media-buying savvy every time.

The eCom landscape, Pawliw contends, is littered with YouTube charlatans peddling "hacks" for views, from Advantage+ Shopping Campaigns to lookalike audience revivals. These lure desperate entrepreneurs with promises of easy wins, yet deliver at best a fleeting 5-20% bump—enough to celebrate at $100,000 daily scales, but irrelevant below. Pawliw recounts laughing off a client's plea to optimize ad settings: "Honestly, I literally don't care. Sure, because we're just going to make an ad that's even better." His philosophy is uncompromising: until hitting $50,000-$100,000 daily, ignore structures, funnels, and landing pages. Focus instead on offers so irresistible and ads so compelling that they sell anything, anywhere.

Drawing parallels to Chick-fil-A's methodical ascent—decades of quality obsession yielding billions—Pawliw urges a mindset of deliberate persistence. Creatives demand grit; early tests flop like media tactics, tempting abandonment. But push through, he insists, absorbing feedback, testing relentlessly, and refining relentlessly. In his community, the mantra rings clear: "Just make better ads." Accounts crushing $100,000 days often boil down to one campaign, fueled by this singular focus. As Q4 looms with Black Friday battles ahead, Pawliw's rant serves as a clarion call: in eCom's chaos, control what you can—your creatives—and watch the empire build.

For aspiring scalers, Pawliw's counsel extends practically: join targeted programs like Evolve or Origins for under-$50,000 monthly brands, or apply to his agency if revenue clears $250,000. Yet the core revelation endures: eCom success isn't a sprint of hacks but a marathon of mastery. By blurring out the "BS" of distractions, entrepreneurs can channel energy into creation, turning modest spends into million-dollar milestones. Pawliw's video, raw and unfiltered, reminds that in advertising's arena, the biggest wins await those who think—and create—exponentially bigger.