SUMMARY

Eddie Maalouf presents strategies for generating $35 million monthly in info products, covering VSLs, webinars, challenges, and three overlooked tactics to enhance trust, conversions, and revenue recovery.

STATEMENTS

VSLs are 7- to 20-minute pre-recorded videos designed to sell products by driving viewers to a timed application and sales call, ensuring evergreen traffic and efficient sales team utilization.
Webinars should last at least 1.5 hours, ideally up to three or four hours, to build trust and increase close rates, as longer exposure correlates with higher willingness to pay.
Pre-recorded webinars performed at set times, like weekly on Saturdays, build anticipation and reduce distractions, leading to higher completion rates and better conversions than on-demand versions.
Daily webinars at fixed times, such as 8 p.m. Eastern, maintain a 24-hour ad cycle while mimicking live engagement through pre-recorded content, boosting viewer commitment.
A successful webinar example generated $25 million over 8-9 months with a 4.66 ROAS from zero live runs, relying on one strong recording replayed weekly with $100-150k ad spend.
Replay sequences post-webinar can double revenue by targeting no-shows over 5-6 days with urgency emails, turning initial ad spend into compounded earnings without additional effort.
Challenges function as multi-day webinars, typically three days at one hour each, focusing on achieving specific outcomes to make success feel probable rather than just possible for participants.
In challenges, daily micro-commitments like homework assignments build momentum and trust, preparing participants to invest in the full program by demonstrating personal progress.
Creating real urgency in challenges via exclusive post-purchase Zoom kickstart calls, unrecorded and buyer-only, pressures immediate decisions without violating FTC guidelines on scarcity claims.
VSLs, webinars, and challenges can sell products from $5 to $40,000, with webinars recently proving effective for $5,000 offers in evergreen formats without sales teams.
Offer content in varied formats like text pages or shorter videos to accommodate different consumption preferences, capturing leads who skip longer webinars or challenges.
For VSL non-converters, end-of-month cleanup webinars hosted by the founder can recover substantial revenue, such as an extra $600k in one day from warm leads.
Highlight checkout videos on sales pages address common objections and refresh key info, hyperlinked for easy navigation, improving conversions for delayed buyers.
Software like OpenSend captures emails from anonymous site visitors by leveraging shared opt-in networks, legally in the US, to enhance retargeting without extra ad spend.
Failed payment automations via Zapier tag and email prospects with personalized, forwarded-style messages from the founder, recovering up to 20% of top-line revenue.
Longer content builds deeper trust, allowing higher ticket sales, but must be adaptable to audience sophistication levels for maximum engagement.
Psychological shifts in challenges make outcomes probable by guiding hands-on progress, overcoming inertia that prevents purchases after single sessions.
Set-time webinars outperform on-demand by fostering planned, distraction-free viewing, similar to calendar commitments for classes.
Multi-format funnels prevent lead loss by condensing content progressively, from challenges to webinars to VSLs, based on engagement.
Founder-led cleanup sessions leverage direct charisma to close sales team rejects, splitting commissions to incentivize team participation.

IDEAS

VSLs act like optimized YouTube videos on opt-in pages, popping applications mid-video to filter qualified leads efficiently.
Extending webinar length from one hour to 1.75 hours with identical content can double close rates by deepening trust immersion.
Weekly pre-recorded webinars at fixed times create event-like hype, encouraging participants to clear schedules and boost completion.
Replay funnels squeeze extra revenue from no-shows by simulating scarcity with expiring access over days.
Challenges succeed by framing as outcome-driven commitments, not just trainings, shifting mindset from possibility to probability.
Daily micro-homework in challenges, like 5-minute tasks, accumulates proof of progress, mirroring gym motivation after initial wins.
Exclusive buyer-only Zoom calls post-challenge generate compliant urgency, tying purchases to irreplaceable VIP access.
Tailoring content formats—text for busy execs, short videos for casual viewers—respects diverse attention spans and lifestyles.
Converting challenge dropouts to webinar versions condenses multi-day commitments into single sessions, salvaging ad spend.
End-of-month founder webinars mop up VSL rejects, adding hundreds of thousands in closes through group pitching.
Highlight videos on sales pages preempt objections like cost, hyperlinked for self-service resolution during reconsideration.
Capturing anonymous visitor data via opt-in networks turns cold traffic into owned emails, slashing retargeting costs.
Adjustable filters on email capture tools prioritize high-intent visitors, yielding 54% open rates even on cold lists.
Failed payment emails styled as founder forwards make prospects feel personally remembered, automating recovery at scale.
Psychological resistance to long movies versus binge-watching reveals consumption preferences drive engagement more than duration.
Sophisticated audiences prefer bite-sized info, so fragmenting core content into modular formats maximizes reach.
Legal shared opt-ins from media like New York Times enable high-deliverability emails without direct consent hurdles.
Automating failed payments via Stripe-Zapier sequences can reclaim 1.8 million in lost revenue over months through empathy-driven outreach.

INSIGHTS

Trust scales with immersion time, but flexibility in delivery formats unlocks hidden conversions from mismatched preferences.
Probability over possibility reframes sales by proving personal capability through incremental achievements, dissolving deep-seated doubts.
Urgency thrives on exclusivity without fabrication; tying value to one-time, unrecorded experiences compels immediate action.
Lead nurturing isn't linear—progressive condensation of content recaptures dropouts, turning acquisition costs into multiplied yields.
Founder involvement in cleanup phases leverages authenticity to override sales team limitations, amplifying revenue from warm remnants.
Objection-handling embedded in sales pages via interactive videos sustains pitch momentum, bridging the gap between interest and purchase.
Owning visitor data via networked opt-ins liberates businesses from platform dependency, empowering direct, high-engagement retargeting.
Micro-commitments compound psychological investment, making larger decisions feel like natural extensions of proven successes.
Set-time events mimic social commitments, elevating perceived value and reducing cognitive barriers to full participation.
Failed transactions represent untapped loyalty; personalized automations transform errors into opportunities by evoking VIP care.
Multi-format strategies respect cognitive diversity, ensuring no lead is lost to format fatigue in a fragmented attention economy.

QUOTES

"The more time someone spends with you, the more money they're willing to pay you right the more trust you have."
"If I can spend three days with someone and I can get them over the biggest hump to them which is is it probable like can I if I actually do this do I have a chance at making the money then I've done a great job."
"It's not about the time that they spend on the couch or in the environment or however long it is it's about how they're consuming it."
"The higher the filter the higher the open rate right if someone spends 2 minutes on my website they're going to open the email."
"I could probably increase my entire Top Line by 20% just in failed payments."
"We want to show them it's probable and that's why I love the challenge because if I can spend three days with someone and I can get them to believe it's probable."
"These same people that won't consume a webinar might consume a VSL with the same exact information."
"When this training ends I have a private Zoom call that I'm going to be doing with everyone who bought and only who bought it's going to be a Kickstart call."

HABITS

Schedule pre-recorded webinars at fixed times weekly or daily to build routine audience commitment and higher engagement.
Assign brief daily homework in challenges to foster consistent micro-progress and reinforce participant buy-in.
Review Stripe dashboards monthly to identify and automate recovery of failed payments for revenue optimization.
Extend webinar durations gradually while monitoring close rates to maximize trust-building without content overhaul.
Test varied content formats like text summaries after primary events to re-engage non-completers systematically.
Host end-of-month cleanup sessions personally to capitalize on accumulated warm leads and direct influence.
Adjust email capture filters based on product price points to target high-intent visitors effectively.

FACTS

A single pre-recorded webinar generated $25 million in revenue over 8-9 months with a 4.66 ROAS from weekly replays.
Extending webinar length from 60 to 105 minutes doubled close rates using the same content.
OpenSend software created 84,000 email profiles in a 4-week period, recovering $500,000 in revenue with 54% open rates.
Failed payments amounted to $1.8 million over 6-7 months on one account, recoverable through targeted automations.
A VSL-to-sales-team funnel processes $3.5-4 million monthly, with cleanup webinars adding $600,000 in a single day.
Challenges can sell products up to $40,000 or more by building outcome-focused trust over three days.
Weekly ad spend of $100-150k on one webinar yielded $300k initial revenue, doubled to $600k via replays.
Hyperlinked objection videos on sales pages increased conversions by refreshing buyer mindset post-pitch.

REFERENCES

VSL (Video Sales Letter) funnel structure with timed applications.
Webinar frameworks including on-demand, pre-recorded set-time, and live formats.
Challenge structures as three-day outcome-driven programs with homework.
OpenSend software for anonymous visitor email capture via shared opt-in networks.
Zapier automation for failed payment tagging and email sequences.
Stripe dashboard for monitoring failed payments and revenue recovery.
ClickFunnels for basic checkout pages.
YouTube for VSL-style video production and Eddie's bonus tip video.
BADMarketing.com for marketing services.
BrilliantMarketers.com for online programs on digital marketing.
RemotelyX.com for recruiting A-players.
Facebook ads for traffic to opt-in and landing pages.
Gmail and inbox deliverability via opt-in reputation sharing.
Netflix series as analogy for binge consumption preferences.
New York Times as example of shared opt-in data networks.

HOW TO APPLY

Implement VSLs by filming a 7-20 minute pre-recorded sales video, pairing it with an opt-in page from ads, and triggering a timed application mid-video to qualify leads for sales calls, ensuring evergreen scalability without live appearances.
Upgrade webinars to 1.5-3 hours long, testing extensions on existing content to build trust; switch to weekly or daily set-time pre-records to hype events, clear distractions, and track completion rates for conversion lifts.
Design challenges as three-day, one-hour sessions focused on specific outcomes, assigning 5-minute daily homework like checklists to secure micro-commitments, culminating in an exclusive buyer-only Zoom kickstart for urgency.
Create multi-format variants of top-performing content: after a week, redirect webinar no-shows to text summaries or condensed VSLs, progressively shortening from challenges to 25-minute videos to recapture dropouts.
Run end-of-month cleanup webinars with the founder pitching VSL rejects, incentivizing sales teams with split commissions to close warm leads in group settings, potentially adding hundreds of thousands in one session.
Embed highlight checkout videos on sales pages addressing top objections like costs, with hyperlinks jumping to relevant segments; automate via email sequences to refresh info for delayed buyers and boost on-page conversions.

ONE-SENTENCE TAKEAWAY

Unlock $35M monthly info product sales by adapting formats for preferences, building probable success via challenges, and recovering lost revenue through targeted automations.

RECOMMENDATIONS

Prioritize longer webinars over short ones to deepen trust and command higher prices without sales teams.
Schedule pre-recorded events at fixed times to mimic live urgency and improve viewer retention.
Use challenges with micro-commitments to shift audience belief from possible to probable outcomes.
Offer content in modular formats like text or short videos to engage diverse consumption styles.
Deploy founder-led monthly webinars to salvage VSL and sales call dropouts efficiently.
Integrate objection-handling videos on sales pages with hyperlinks for self-guided resolution.
Capture anonymous visitor emails using tools like OpenSend with intent-based filters for superior retargeting.
Automate failed payment recoveries with personalized, forwarded-style emails to reclaim 20% more revenue.
Filter email captures higher for premium products to ensure quality leads with elevated open rates.

MEMO

Eddie Maalouf, a marketing expert driving $35 million monthly in info product sales, captivated a conference audience with revelations on high-conversion funnels that blend psychology and automation. Drawing from his agency's playbook, he dissected three foundational tools—Video Sales Letters (VSLs), webinars, and challenges—emphasizing their role in scaling evergreen revenue. VSLs, concise 7- to 20-minute pre-recorded pitches, filter leads via timed applications, funneling qualified prospects to sales calls without the founder's constant involvement. Maalouf stressed their efficiency: film once in a studio, then perpetually drive ad traffic to opt-ins, turning passive viewers into booked appointments.

Webinars emerged as Maalouf's powerhouse for trust-building, advocating durations of at least 90 minutes—ideally stretching to three or four hours—to immerse audiences and justify premium pricing. He shared a striking case: extending a 60-minute webinar to 105 minutes with unchanged content doubled close rates, underscoring that prolonged exposure fosters the rapport needed to sell directly, bypassing sales teams required for shorter VSLs. Innovation lies in delivery: ditch on-demand replays for weekly or daily set-time pre-records, like Saturday noons, to build anticipation akin to event planning. This approach weeds out distractions, yielding higher completion and conversions; one such webinar amassed $25 million over nine months from zero live sessions, fueled by $100,000-$150,000 weekly ad spends and replay sequences that doubled initial hauls from no-shows.

Challenges, framed as multi-day outcome quests rather than mere trainings, represent Maalouf's favorite for high-ticket sales up to $40,000. Spanning three one-hour days, they demand micro-commitments—quick homework like setting up an Amazon account—to propel participants past the "possible" mindset into believing success is probable for them. This hands-on progression crushes objections in real-time, much like glimpsing abs after a week's gym trial compels a yearly signup. Urgency peaks ethically: end with unrecorded, buyers-only Zoom kickstarts, creating VIP FOMO without FTC pitfalls, and propelling immediate enrollments.

Beyond basics, Maalouf unveiled three "hidden" strategies transforming funnels. First, respect consumption diversity—busy CEOs shun three-hour marathons but binge Netflix—by splintering content: convert challenge dropouts to webinars, then VSLs or text pages with bold headlines recapping key points. This modular assault salvages ad dollars; non-attendees who ignore videos often devour summaries, expanding reach without rebuilding from scratch. Second, monthly "cleanup" webinars by the founder reclaim VSL rejects—those unclosed by teams or no-shows—netting extras like $600,000 in a 45-minute pitch, with commissions split to motivate staff.

Third, optimize sales pages with "highlight checkout" videos tackling FAQs head-on, hyperlinked for seamless navigation, refreshing objections as days erode initial enthusiasm. Maalouf's boldest hack: tools like OpenSend legally mine anonymous visitors' emails via U.S. shared opt-in networks (think New York Times data shares), filtering by dwell time to snag high-intent profiles yielding 54% opens on cold lists and $500,000 recovered revenue in weeks. Finally, automate failed payments—$1.8 million lost over months—via Zapier-Stripe sequences mimicking forwarded founder notes, making prospects feel personally prioritized and spiking recoveries by 20%.

These tactics, Maalouf insisted, demand testing but promise millions: adapt to psychologies, own your data, and never let a lead slip. For info entrepreneurs, the edge lies in relentless refinement, turning overlooked leaks into revenue rivers.